The design principles used to construct a website can have an immediate impact on the way that visitors to the site perceive and react to it. Due to first impressions, it’s important to get this right the first time to avoid people leaving the site the minute they enter it. Use these tips to avoid losing customers.
Fixed navigation panels are a good way to allow your visitors to easily navigate your site. This allows you to lock the panel for navigation in place while users scroll. This isn’t just great for a visitor, you can also help out Internet marketers because it allows visitors to have an easier time doing an action like buy products or sign up to get a newsletter.
Make sure all of your webpages actually have titles, and make sure they are descriptive. A surprising number of webpages out there are called “untitled document” or “new document”. This not only denies visitors a useful piece of information to remember your site, but also absolutely destroys your SEO, since search engines weight page titles heavily when ranking sites.
You website should be easy to scan. Usability tests have determined that the majority of online visitors aren’t going to read all content but instead scan for something interesting. Break text into sections with headers that can be scanned easily by your readers. On the upper area of each page, you should place your key information. This will satisfy your visitors and have them coming back for more.
Regularly distributing a newsletter can help to secure repeat visitors. By giving your visitors an opportunity to keep current on your site offerings, you increase their loyalty. You can incorporate a form in the sidebar of the site and track users that sign up. Make sure the newsletter only goes to those who actually asked for it, or you’re going to get some serious blowback.
Add a search feature to a website. When visitors come to your website, they want to easily be able to find what they are looking for. A keyword search feature will make it easy for people to find the right page on your site, especially if the website you are designing is very complex.
Avoid frames at all costs. Just don’t use them. While they can make it simple for your menu or header to appear all throughout your site, the address bar won’t change on each page. This can make it impossible for your visitors to link to any specific page on your site.
Remember that you do not have to fill up all of the available space on your website. When the entire screen is full of content, the brain becomes overwhelmed. Leave space between the different boxed and elements of your design, so your visitors can read through everything. Space can lend just as much value as information.
People generally notice a site’s design almost right away, and that can be the deciding factor as to whether they stay or leave a website. It’s advantageous to make certain their first impression of your site is a great experience. Remember to apply the above tip when creating a design for your site.